Marketing and Sales Curriculum
Course Title: Consumer Behavior Goal Areas: n/a Credits: 4
Course Description: This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized.
Course Title: Advertising and Sales Promotion Goal Areas: n/a Credits: 3
Course Description: This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans.NOTE: Bus 1600 recommended
Course Title: Professional Sales and Management Goal Areas: n/a Credits: 4
Course Description: This course provides an introduction to the principles and practices of professional selling and sales management. Topics will include the steps of the sale; customer service; principles, issues and problems associated with managing a sales force; and ethics in selling. Problem solving techniques, monitoring of sales performance and sales simulations are examined. Bus 1600 recommended
Course Title: Principles of Marketing Goal Areas: n/a Credits: 3
Course Description: This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
|4 Credits must be earned at NHCC|
|Total Credits Required||14|
Intellectual and Practical Skills, focused by:
- Prepare quantitative and qualitative market research within the scope of consumer behavior.
- Analyze marketing communication situations and develop promotional strategic solutions.
Integrative and Applied Learning, including:
- Illustrate the marketing concept through the completion of a comprehensive marketing plan.
- Produce a comprehensive sales plan that reflects specific sales concepts and tactics.
This certificate is for students to learn successful leadership, teamwork, and communication skills that can be applied in business situations. Some of the classes can be taken online. Courses can be applied to many of the A.A.S. or A.S. Degrees in Business. This certificate qualifies for the Workforce Investment Act.
Developmental Courses Some students may need preparatory course(s) in Math and/or English. Courses numbered below 1000 will not apply toward a degree.
Equal Opportunity Employer and Disability Access Information North Hennepin Community College is a member of Minnesota State Colleges and Universities system and an equal opportunity employer and educator. This document is available in alternative formats to individuals with disabilities by calling 7634930555 or through the Minnesota Relay Service at 18006273529.
Higher Learning Commission of the North Central Association of Colleges and Schools
30 N. LaSalle Street, Suite 2400
Chicago, IL 60602-2504