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Marketing Curriculum
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| ACCT 2111 | Financial Accounting and | View-ACCT 2111 | n/a | 4 |
| BUS 1100 | Introduction to Business and | View-BUS 1100 | n/a | 3 |
| BUS 1110 | Human Relations & Professional Skills and | View-BUS 1110 | n/a | 3 |
| BUS 2100 | Business Statistics and | View-BUS 2100 | n/a | 4 |
| CIS 1101 | Business Computer Systems I and | View-CIS 1101 | n/a | 3 |
| CIS 1220 | Decision Making Excel | View-CIS 1220 | n/a | 3 |
Course Subject: BUS
Course Number: 1100
Course Title: Introduction to Business Goal Areas: n/a Credits: 3
Course Description: This course is designed to provide a broad overview of the functions of the for-profit and non-profit business entity. Business and its environment, organization and management, ownership, finance, production, marketing, human resources, and control systems are reviewed. The course helps students understand the contribution of business to the American economy using current business publications, media, and web resources to focus on applications of current business technologies. Business ethics and teamwork are also examined. This course will enable the student to more intelligently pursue advanced business courses and to choose a business career.
Course Title: Introduction to Business Goal Areas: n/a Credits: 3
Course Description: This course is designed to provide a broad overview of the functions of the for-profit and non-profit business entity. Business and its environment, organization and management, ownership, finance, production, marketing, human resources, and control systems are reviewed. The course helps students understand the contribution of business to the American economy using current business publications, media, and web resources to focus on applications of current business technologies. Business ethics and teamwork are also examined. This course will enable the student to more intelligently pursue advanced business courses and to choose a business career.
Course Subject: CIS
Course Number: 1101
Course Title: Business Computer Systems I Goal Areas: n/a Credits: 3
Course Description: This course develops computer and digital literacy and emphasizes its importance in today's businesses and society. Through hands-on experience students will gain an understanding of computer concepts, capabilities and applications and be able to implement this knowledge in their professional and personal lives. Computer applications covered include word processing, spreadsheets, presentation graphics, databases, windows/operating system, e-mail use and management, folder and file organization and use of the Internet. Computer concepts covered include understanding computers and mobile devices, how a computer works, managing files, computer and mobile device hardware components, digital safety and security, application programs, input and output devices, digital storage options, ethical practices and Internet basics. Hands-on experience will be provided on computers in the Windows environment using the Microsoft Office Suite including Word, Excel, Access, and PowerPoint. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Title: Business Computer Systems I Goal Areas: n/a Credits: 3
Course Description: This course develops computer and digital literacy and emphasizes its importance in today's businesses and society. Through hands-on experience students will gain an understanding of computer concepts, capabilities and applications and be able to implement this knowledge in their professional and personal lives. Computer applications covered include word processing, spreadsheets, presentation graphics, databases, windows/operating system, e-mail use and management, folder and file organization and use of the Internet. Computer concepts covered include understanding computers and mobile devices, how a computer works, managing files, computer and mobile device hardware components, digital safety and security, application programs, input and output devices, digital storage options, ethical practices and Internet basics. Hands-on experience will be provided on computers in the Windows environment using the Microsoft Office Suite including Word, Excel, Access, and PowerPoint. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Subject: BUS
Course Number: 1110
Course Title: Human Relations & Professional Skills Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful and effective in the workplace. In addition to effectively contributing to a team while working with a diverse population, topics include: understanding human behavior, personal qualities of success, emotional intelligence, communication, workplace etiquette, conflict resolution, self-esteem, and goal setting.
Course Title: Human Relations & Professional Skills Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful and effective in the workplace. In addition to effectively contributing to a team while working with a diverse population, topics include: understanding human behavior, personal qualities of success, emotional intelligence, communication, workplace etiquette, conflict resolution, self-esteem, and goal setting.
Course Subject: CIS
Course Number: 1220
Course Title: Decision Making Excel Goal Areas: n/a Credits: 3
Course Description: This course uses Microsoft Excel as a problem solving tool in analyzing and designing solutions for common business and organizational problems and then using that information to guide decision-making. This course is for anyone who has to analyze, share, chart and manage information to make more informed decisions. Problems are taken from management, accounting and finance, manufacturing and production, sales and marketing and human resources. Beginning to advanced spreadsheet concepts covered include creating, editing, formatting, printing and saving worksheets, creating charts, filtering lists, creating pivot tables, inventing macros, importing data, creating data tables, evaluating and using functions, constructing formulas, integrating worksheet data with other programs and ethical Excel practices. After this course, the student would be prepared to take the Microsoft Office Specialist (MOS): Excel Exam. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Title: Decision Making Excel Goal Areas: n/a Credits: 3
Course Description: This course uses Microsoft Excel as a problem solving tool in analyzing and designing solutions for common business and organizational problems and then using that information to guide decision-making. This course is for anyone who has to analyze, share, chart and manage information to make more informed decisions. Problems are taken from management, accounting and finance, manufacturing and production, sales and marketing and human resources. Beginning to advanced spreadsheet concepts covered include creating, editing, formatting, printing and saving worksheets, creating charts, filtering lists, creating pivot tables, inventing macros, importing data, creating data tables, evaluating and using functions, constructing formulas, integrating worksheet data with other programs and ethical Excel practices. After this course, the student would be prepared to take the Microsoft Office Specialist (MOS): Excel Exam. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Subject: BUS
Course Number: 2100
Course Title: Business Statistics Goal Areas: n/a Credits: 4
Course Description: This course is designed primarily for the business major. This course will introduce you to business statistics, or the application of statistics in the workplace. In this course, you will learn how to apply statistical tools to analyze data, draw conclusions, and make predictions of the future. The course will begin with data distributions, followed by probability analysis, sampling, and finally hypothesis testing. This course is mathematically intensive, and much of what you learn here will deal with things you encounter every day. This course also makes use of spreadsheets, an important tool for working with and making sense of numerical data.
Course Title: Business Statistics Goal Areas: n/a Credits: 4
Course Description: This course is designed primarily for the business major. This course will introduce you to business statistics, or the application of statistics in the workplace. In this course, you will learn how to apply statistical tools to analyze data, draw conclusions, and make predictions of the future. The course will begin with data distributions, followed by probability analysis, sampling, and finally hypothesis testing. This course is mathematically intensive, and much of what you learn here will deal with things you encounter every day. This course also makes use of spreadsheets, an important tool for working with and making sense of numerical data.
Course Subject: ACCT
Course Number: 2111
Course Title: Financial Accounting Goal Areas: n/a Credits: 4
Course Description: This course is a study of the accounting principles and concepts used to understand and develop financial statements. Topics include accruals and deferrals, revenues, expenses, assets, liabilities, equities, and cash flows. The course will analyze current industry financial statements from the point of view of investors and creditors for profitability, liquidity and risk.
Course Title: Financial Accounting Goal Areas: n/a Credits: 4
Course Description: This course is a study of the accounting principles and concepts used to understand and develop financial statements. Topics include accruals and deferrals, revenues, expenses, assets, liabilities, equities, and cash flows. The course will analyze current industry financial statements from the point of view of investors and creditors for profitability, liquidity and risk.
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| ART 2901 | Graphic Design Tools I and | View-ART 2901 | n/a | 3 |
| BUS 2600 | Principles of Marketing and | View-BUS 2600 | n/a | 3 |
| BUS 2610 | Consumer Behavior and | View-BUS 2610 | n/a | 3 |
| BUS 2620 | Fundamentals of Promotion and | View-BUS 2620 | n/a | 3 |
| BUS 2630 | Fundamentals of Sales and Service and | View-BUS 2630 | n/a | 3 |
| BUS 2640 | Fundamentals of Digital Marketing and | View-BUS 2640 | n/a | 3 |
| BUS 2650 | Marketing Capstone or | View-BUS 2650 | n/a | 2 |
| BUS 2010 | Internship Business | View-BUS 2010 | n/a | 3 |
Course Subject: BUS
Course Number: 2010
Course Title: Internship Business Goal Areas: n/a Credits: 3
Course Description: This is a capstone course for students in a business program including: Accounting, Business Computer Systems and Management, Marketing, Management or Retailing. It includes practical, on-the-job training in a business or organizational environment under executive supervision and related learning activities. Internships are arranged on the basis of the student's interests and career goals. Please contact the instructor for permission to register for this class.
Course Title: Internship Business Goal Areas: n/a Credits: 3
Course Description: This is a capstone course for students in a business program including: Accounting, Business Computer Systems and Management, Marketing, Management or Retailing. It includes practical, on-the-job training in a business or organizational environment under executive supervision and related learning activities. Internships are arranged on the basis of the student's interests and career goals. Please contact the instructor for permission to register for this class.
Course Subject: BUS
Course Number: 2600
Course Title: Principles of Marketing Goal Areas: n/a Credits: 3
Course Description: This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
Course Title: Principles of Marketing Goal Areas: n/a Credits: 3
Course Description: This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
Course Subject: BUS
Course Number: 2610
Course Title: Consumer Behavior Goal Areas: n/a Credits: 3
Course Description: This course is an introduction to the world of consumer behavior. Consumer behavior borrows from several social sciences to explain behavior in the marketplace. In this course, students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption shifts during ones life cycle, and how strong cultural and subcultural influences are on consumers.
Course Title: Consumer Behavior Goal Areas: n/a Credits: 3
Course Description: This course is an introduction to the world of consumer behavior. Consumer behavior borrows from several social sciences to explain behavior in the marketplace. In this course, students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption shifts during ones life cycle, and how strong cultural and subcultural influences are on consumers.
Course Subject: BUS
Course Number: 2620
Course Title: Fundamentals of Promotion Goal Areas: n/a Credits: 3
Course Description: This course is a study of the principles and practices of promotion for a business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated promotional strategy.
Course Title: Fundamentals of Promotion Goal Areas: n/a Credits: 3
Course Description: This course is a study of the principles and practices of promotion for a business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated promotional strategy.
Course Subject: BUS
Course Number: 2630
Course Title: Fundamentals of Sales and Service Goal Areas: n/a Credits: 3
Course Description: This course introduces the principles and practices of professional selling. Topics will include the steps of the sale, identifying buying motives and customer needs, customer service principles, sales strategies, ethics in selling, and cultivating repeat business through service. Problem solving techniques, monitoring of sales performance, and sales simulations are examined.
Course Title: Fundamentals of Sales and Service Goal Areas: n/a Credits: 3
Course Description: This course introduces the principles and practices of professional selling. Topics will include the steps of the sale, identifying buying motives and customer needs, customer service principles, sales strategies, ethics in selling, and cultivating repeat business through service. Problem solving techniques, monitoring of sales performance, and sales simulations are examined.
Course Subject: BUS
Course Number: 2640
Course Title: Fundamentals of Digital Marketing Goal Areas: n/a Credits: 3
Course Description: This course will focus on the introduction and insights to a breadth of core and emerging digital channels and disciplines, including search engine optimization, website analytics, search and display ads, email marketing, social media, and social listening/monitoring.Designed to get students to think like a digital marketing professional, Fundamentals of Digital Marketing will help students establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing, tie the use of digital marketing activities to business objectives, and identify and design data sources that allow students to track performance for digital marketing activities.Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy.
Course Title: Fundamentals of Digital Marketing Goal Areas: n/a Credits: 3
Course Description: This course will focus on the introduction and insights to a breadth of core and emerging digital channels and disciplines, including search engine optimization, website analytics, search and display ads, email marketing, social media, and social listening/monitoring.Designed to get students to think like a digital marketing professional, Fundamentals of Digital Marketing will help students establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing, tie the use of digital marketing activities to business objectives, and identify and design data sources that allow students to track performance for digital marketing activities.Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy.
Course Subject: BUS
Course Number: 2650
Course Title: Marketing Capstone Goal Areas: n/a Credits: 2
Course Description: This course serves as the capstone for the Marketing Specialist Associates of Applied Science Degree. Students will integrate the concepts, techniques, and knowledge within marketing into a strategic marketing plan for an existing company. The strategic plan will be submitted and presented at the end of the course.
Course Title: Marketing Capstone Goal Areas: n/a Credits: 2
Course Description: This course serves as the capstone for the Marketing Specialist Associates of Applied Science Degree. Students will integrate the concepts, techniques, and knowledge within marketing into a strategic marketing plan for an existing company. The strategic plan will be submitted and presented at the end of the course.
Course Subject: ART
Course Number: 2901
Course Title: Graphic Design Tools I Goal Areas: n/a Credits: 3
Course Description: This course introduces students to the use and function of industry-standard graphic design software applications Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Students will learn to effectively use the essential techniques, tools, and principles of each application by emulating a professional approach to design projects. Students will apply problem solving techniques to design projects that simulate real-world design challenges faced in todays graphic design industry.
Course Title: Graphic Design Tools I Goal Areas: n/a Credits: 3
Course Description: This course introduces students to the use and function of industry-standard graphic design software applications Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Students will learn to effectively use the essential techniques, tools, and principles of each application by emulating a professional approach to design projects. Students will apply problem solving techniques to design projects that simulate real-world design challenges faced in todays graphic design industry.
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| COMM 1010 | Fundamentals of Public Speaking and | View-COMM 1010 | n/a | 3 |
| ECON 1060 | Principles of Macroeconomics and | View-ECON 1060 | n/a | 3 |
| ENGL 1200 | Gateway College Writing or | View-ENGL 1200 | n/a | 4 |
| ENGL 1201 | College Writing I and | View-ENGL 1201 | n/a | 4 |
| PSYC 1150 | General Psychology | View-PSYC 1150 | n/a | 3 |
Course Subject: COMM
Course Number: 1010
Course Title: Fundamentals of Public Speaking Goal Areas: 01 Credits: 3
Course Description: This course provides instruction and practical experience in the basics of public speaking. This course has a performance component: students are expected to create and deliver informative, persuasive and other types of speeches.
Course Title: Fundamentals of Public Speaking Goal Areas: 01 Credits: 3
Course Description: This course provides instruction and practical experience in the basics of public speaking. This course has a performance component: students are expected to create and deliver informative, persuasive and other types of speeches.
Course Subject: ECON
Course Number: 1060
Course Title: Principles of Macroeconomics Goal Areas: 05,08 Credits: 3
Course Description: This course covers mainstream theories, the economy's recent performance, national income and output levels, money and the banking system, inflation and unemployment, fiscal and monetary policies, economic growth, and international trade.
Course Title: Principles of Macroeconomics Goal Areas: 05,08 Credits: 3
Course Description: This course covers mainstream theories, the economy's recent performance, national income and output levels, money and the banking system, inflation and unemployment, fiscal and monetary policies, economic growth, and international trade.
Course Subject: PSYC
Course Number: 1150
Course Title: General Psychology Goal Areas: 05 Credits: 3
Course Description: This course provides an overview of topics in psychology. Topics may include history of psychology, research methods, physiological psychology, sensation and perception, consciousness, learning, memory, motivation and emotion, personality, stress and coping, abnormal behavior, therapy, and social psychology. Students are strongly encouraged to check with an advisor to determine if this is the appropriate course for their degree/program. You must meet perquisites or obtain instructor permission to take this course.
Course Title: General Psychology Goal Areas: 05 Credits: 3
Course Description: This course provides an overview of topics in psychology. Topics may include history of psychology, research methods, physiological psychology, sensation and perception, consciousness, learning, memory, motivation and emotion, personality, stress and coping, abnormal behavior, therapy, and social psychology. Students are strongly encouraged to check with an advisor to determine if this is the appropriate course for their degree/program. You must meet perquisites or obtain instructor permission to take this course.
Course Subject: ENGL
Course Number: 1200
Course Title: Gateway College Writing Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Title: Gateway College Writing Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Subject: ENGL
Course Number: 1201
Course Title: College Writing I Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Title: College Writing I Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
| MnTC Electives - 7 credits: AMST1010(3), AMST1020(3), AMST2210(3), AMST2220(3), ANTH1010(3), ANTH1020(3), ANTH1130(3), ANTH1140(3), ARBC1030(3), ARBC1101(4), ARBC1102(4), ARBC2201(4), ART1010(3), ART1020(3), ART1040(3), ART1050(3), ART1101(3), ART1102(3), ART1160(3), ART1170(3), ART1270(3), ART1301(3), ART1302(3), ART1310(3), ART1320(3), ART1340(3), ART1341(3), ART1361(3), ART1362(3), ART1401(3), ART1402(3), ART1550(3), ART1601(3), ART1602(3), ART1650(3), ART1770(3), ART1810(1), ART1820(2), ART2180(3), ART2190(3), ART2300(2), ART2611(3), ART2612(3), ART2640(3), ART2740(1), ART2750(1), ART2780(1), ART2781(1), ART2782(1), ART2800(1), ART2820(1), ART2860(1), ART2900(1), ART2970(1), ASL1101(4), ASL1102(4), ASL1300(3), ASL2201(4), ASL2202(4), BIOL1000(4), BIOL1001(4), BIOL1002(4), BIOL1030(4), BIOL1101(4), BIOL1102(4), BIOL1120(3), BIOL1130(4), BIOL1140(4), BIOL1160(4), BIOL1200(4), BIOL1350(3), BIOL1360(4), BIOL1600(1), BIOL1610(1), BIOL1650(1), BIOL2020(4), BIOL2030(4), BIOL2100(4), BIOL2111(4), BIOL2112(4), BIOL2360(4), CHEM1000(4), CHEM1010(4), CHEM1030(4), CHEM1061(4), CHEM1062(4), COMM1010(3), COMM1110(3), COMM1210(3), COMM1310(3), COMM1410(3), COMM1510(3), COMM1550 (3), COMM1610(3), COMM1710(3), COMM1810(3), COMM1910(3), COMM2610(3), ECON1050(3), ECON1060(3), ECON1070(3), ENGL1111(3), ENGL1112(3), ENGL1150(3), ENGL1200(4), ENGL1201(4), ENGL1202(2), ENGL1250(2), ENGL1400(3), ENGL1450(3), ENGL1900(3), ENGL1950(3), ENGL2010(3), ENGL2020(3), ENGL2030(3), ENGL2150(3), ENGL2250(3), ENGL2270(3), ENGL2300(3), ENGL2310(3), ENGL2320(3), ENGL2330(3), ENGL2340(3), ENGL2350(3), ENGL2360(3), ENGL2370(3), ENGL2380(3), ENGL2390(3), ENGL2410(3), ENGL2450(3), ENGL2460(3), ENGL2540(3), ENGL2550(3), ENGL2560(3), ENGL2570(3), ENGL2580(3), ENGL2590(3), ENGL2900(3), ENGL2950(3), GCST1030(3), GCST1040(3), GCST1210(3), GCST1211(3), GCST1212(3), GCST1213(3), GCST1220(2), GCST1301(3), GCST1320(3), GCST1501(3), GCST1502, GCST1503(3), GCST1504(3), GCST1501(3), GCST1700(3), GCST1978(3), GCST1964(4), GCST2250(3), GCST2510(3), GEOG1000(2), GEOG1010(3), GEOG1040(3), GEOG1100(3), GEOG1190(3), GEOL1010(2), GEOL1020(2), GEOL1030(2), GEOL1040(2), GEOL1110(4), GEOL1120(4), GEOL1130(4), GEOL1150(4), GEOL1160(4), GEOL1850(3), GEOL1851(1), GERM1030(3), GWS1501(3), GWS1502(3), GWS1503(3), GWS1504(3), GWS1505(3), HIST1010(3), HIST1020(3), HIST1030(3), HIST1110(3), HIST1120(3), HIST1130(3), HIST1140(3), HIST1200(3), HIST1210(3), HIST1220(3), HIST1230(3), HIST1240(3), HIST1270(3), HIST1700(3), HIST1800(3), HIST1900(1), HIST2500(3), HIST2600(3), HIST2700(3), HUM1210(3), INTD1030(3), INTD1040(3), INTD1210(3), INTD1211(3), INTD1212(3), MATH1010(3), MATH1031(3), MATH1032(3), MATH1080(3), MATH1090(4), MATH1130(3), MATH1140(3), MATH1150(3), MATH1160(4), MATH1170(4), MATH1180(5), MATH1190(5), MATH1200(3), MATH1221(5), MATH1222(5), MATH2010(3), MATH2220(5), MATH2300(4), MATH2400(4), MUSC1130(1), MUSC1160(1), MUSC1170(1), MUSC1180(1), MUSC1200(3), MUSC1220(3), MUSC1241(3), MUSC1242(3), MUSC1300(3), MUSC1320(1), MUSC1350(3), MUSC1370(3), MUSC1500(2), MUSC1501(2), MUSC1502(2), MUSC1510(1), MUSC1560(1), MUSC1600(2), MUSC1610(1), MUSC1800(2), MUSC1801(2), MUSC1802(2), MUSC1810(1), MUSC1830(1), MUSC1850(1), MUSC1860(1), MUSC1870(1), MUSC2010(2), MUSC2170(3), MUSC2180(3), MUSC2241(3), MUSC2242(3), MUSC2970(1), NSCI1000(4), NSCI1010(1), NSCI1020(1), NSCI1030(1), NSCI1050(4), NSCI1060(3), NSCI1061(1), NSCI1070(3), NSCI1071(1), NSCI1110(4), NSCI1120(4), PHIL1010(3), PHIL1020(3), PHIL1030(3), PHIL1040(3), PHIL1050(3), PHIL1060(3), PHIL1070(3), PHIL1080(3), PHIL1110(3), PHIL1120(3), PHIL1200(3), PHIL1210(3), PHIL1220(3), PHIL1230(3), PHYS1000(4), PHYS1030(4), PHYS1050(4), PHYS1060(3), PHYS1061(1), PHYS1070(3), PHYS1071(1), PHYS1120(4), PHYS1140(3), PHYS1201(5), PHYS1202(5), PHYS1231(4), PHYS1232(4), PHYS1400(3), PHYS1410(1), PHYS1450(3), PHYS1460(1), PHYS1601(5), PHYS1602(5), POLS1100(3), POLS1140(3), POLS1600(3), POLS1700(3), POLS2130(3), PSYC1110(3), PSYC1150(3), PSYC1160(4), PSYC1165(3), PSYC1170(3), PSYC1210(3), PSYC1220(3), PSYC1250(4), PSYC2110(3), PSYC2320(3), PSYC2330(3), PSYC2340(3), PSYC2350(3), SOC1110(3), SOC1130(3), SOC1710(3), SOC1750(3), SOC2110(3), SOC2200(3), SOC2210(3), SOC2410(3), SOC2730(3), SPAN1030(3), SPAN1101(5), SPAN1102(5), SPAN2201(5), SPAN2202(5), SOC2750(3), TFT1200(3), TFT1210(3), TFT1250(3), TFT1260(3), TFT1270(3), TFT1280(3), TFT1310(3), TFT1320(3), TFT1350(3), TFT1500(3), TFT1510(3), TFT1520(3), TFT1531(3), TFT1532(3), TFT1540(3), TFT1600(1), TFT1610(1), TFT1710(3), TFT2010(3), TFT2500(3), TFT2950(1), WOST0101(4), WOST0999(3), WOST1110(3) |
| Total Credits Required | 60 |
2023-2024
Marketing Specialist Certificate students experience hands-on class projects such as new product launches, sales presentations, and advertising media plans. Specialized courses in consumer behavior, promotion, sales, and digital marketing are taught by outstanding marketing and design faculty, bringing real world expertise using state-of-the-art business software. Courses can be applied to the Marketing Specialist A.A.S. Degrees in Business.
Knowledge of Human Cultures and the Physical and Natural World, focused by:
- Describe the major functional areas of businesses and the global aspects and legal and ethical responsibility of businesses operating profitably in a changing world.
- Define the role of consumer behavior, promotion, sales, and digital marketing in the marketing process and how they are integrated within an organization's overall strategy.
- Explore the decision-making skills and software needed in businesses.
- Describe the purposes for descriptive statistics and the purposes of inferential statistics.
Intellectual and Practical Skills, focused by:
- Apply effective listening, written, verbal, persuasive and nonverbal communication appropriate to professional situations locally and globally.
- Effectively use prevalent business software and technology to access information and solve basic business tasks.
- Use quantitative analysis of financial information and accounting concepts to interpret information.
- Role-play sales situations individually or in teams to dramatize specific sales concepts and tactics.
- Proficiently use computers and graphic design software for graphic design projects.
Personal and Social Responsibility and Engagement, focused by:
- Identify and appreciate differences in personality, differences in communication styles and diversity in general and demonstrate behavior that respects those differences.
- Identify and understand ethical dilemmas within the marketing, promotion, sales, and digital marketing environments.
Integrative and Applied Learning, including:
- Illustrate the marketing concept through the completion of a comprehensive marketing plan.
- Analyze consumer behavior situations and apply consumer behavior concepts to develop solutions.
- Analyze marketing communication situations and develop promotional strategic solutions.
- Apply various sales concepts in the construction of a comprehensive sales plan or the solutions to various comprehensive sales cases.
- Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan.
Program roadmaps provide students with a guide to understand the recommended course sequence to complete their degree.
Information on careers, including salary and employment outlook data, is available at Minnesota State and the Bureau of Labor Statistics websites: careerwise.minnstate.edu and www.bls.gov.
If you are planning on transferring to another institution, follow the guidelines available on our transfer resources web page to help you plan the process: Transfer Information |
The Associate in Applied Science (A.A.S.) degree is intended for those students who plan to use the competence gained through their degree for immediate employment or enhancing current career skills. The A.A.S. degree includes a minimum of 20 semester credits in general education selected from at least three of the ten goal areas of the Minnesota Transfer Curriculum (MnTC). The MnTC courses within the A.A.S. programs transfer to any Minnesota State College or University. Many of the A.A.S. degree programs have articulation agreements with four year institutions for transfer of the program.
A student shall:
- Earn a minimum of 6071 semester credits as required in the program with a grade point average of 2.00 (C) or above in courses taken at North Hennepin Community College. Specific programs may have additional requirements or a higher minimum grade point average.
- Earn a minimum of 15 semester credits at North Hennepin Community College.
- Earn 20 credits in at least 3 MnTC goal areas
Completion of an A.A.S. degree fulfills the Goal Area 2 requirement of the Minnesota Transfer Curriculum (MnTC).
Developmental Courses
Some students may need preparatory course(s) in Math and/or English. Courses numbered below 1000 will not apply toward a degree.
Equal Opportunity Employer and Disability Access Information
North Hennepin Community College is a member of Minnesota State Colleges and Universities system and an equal opportunity employer and educator. This document is available in alternative formats to individuals with disabilities by calling 7634930555 or through the Minnesota Relay Service at 18006273529.
North Hennepin Community College is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
30 N. LaSalle Street, Suite 2400
Chicago, IL 60602-2504
1-800-621-7440
Get Started
If you're ready to get started, apply to NHCC. If you'd like to learn more, you can visit campus or request information.
