Marketing Curriculum
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| ACCT 2111 | Financial Accounting | View-ACCT 2111 | n/a | 4 |
| BUS 1100 | Introduction to Business | View-BUS 1100 | n/a | 3 |
| BUS 1110 | Human Relations & Professional Skills | View-BUS 1110 | n/a | 3 |
| BUS 1220 | Effective Supervision | View-BUS 1220 | n/a | 3 |
| BUS 2600 | Principles of Marketing | View-BUS 2600 | n/a | 3 |
| CIS 1101 | Business Computer Systems I | View-CIS 1101 | n/a | 3 |
Course Subject: BUS
Course Number: 1100
Course Title: Introduction to Business Goal Areas: n/a Credits: 3
Course Description: This course is designed to provide a broad overview of the functions of the for-profit and non-profit business entity. Business and its environment, organization and management, ownership, finance, production, marketing, human resources, and control systems are reviewed. The course helps students understand the contribution of business to the American economy using current business publications, media, and web resources to focus on applications of current business technologies. Business ethics and teamwork are also examined. This course will enable the student to more intelligently pursue advanced business courses and to choose a business career.
Course Title: Introduction to Business Goal Areas: n/a Credits: 3
Course Description: This course is designed to provide a broad overview of the functions of the for-profit and non-profit business entity. Business and its environment, organization and management, ownership, finance, production, marketing, human resources, and control systems are reviewed. The course helps students understand the contribution of business to the American economy using current business publications, media, and web resources to focus on applications of current business technologies. Business ethics and teamwork are also examined. This course will enable the student to more intelligently pursue advanced business courses and to choose a business career.
Course Subject: CIS
Course Number: 1101
Course Title: Business Computer Systems I Goal Areas: n/a Credits: 3
Course Description: This course develops computer and digital literacy and emphasizes its importance in today's businesses and society. Through hands-on experience students will gain an understanding of computer concepts, capabilities and applications and be able to implement this knowledge in their professional and personal lives. Computer applications covered include word processing, spreadsheets, presentation graphics, databases, windows/operating system, e-mail use and management, folder and file organization and use of the Internet. Computer concepts covered include understanding computers and mobile devices, how a computer works, managing files, computer and mobile device hardware components, digital safety and security, application programs, input and output devices, digital storage options, ethical practices and Internet basics. Hands-on experience will be provided on computers in the Windows environment using the Microsoft Office Suite including Word, Excel, Access, and PowerPoint. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Title: Business Computer Systems I Goal Areas: n/a Credits: 3
Course Description: This course develops computer and digital literacy and emphasizes its importance in today's businesses and society. Through hands-on experience students will gain an understanding of computer concepts, capabilities and applications and be able to implement this knowledge in their professional and personal lives. Computer applications covered include word processing, spreadsheets, presentation graphics, databases, windows/operating system, e-mail use and management, folder and file organization and use of the Internet. Computer concepts covered include understanding computers and mobile devices, how a computer works, managing files, computer and mobile device hardware components, digital safety and security, application programs, input and output devices, digital storage options, ethical practices and Internet basics. Hands-on experience will be provided on computers in the Windows environment using the Microsoft Office Suite including Word, Excel, Access, and PowerPoint. Knowledge of the keyboard is recommended for this course. Check with your instructor for the software edition that will be used.
Course Subject: BUS
Course Number: 1110
Course Title: Human Relations & Professional Skills Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful and effective in the workplace. In addition to effectively contributing to a team while working with a diverse population, topics include: understanding human behavior, personal qualities of success, emotional intelligence, communication, workplace etiquette, conflict resolution, self-esteem, and goal setting.
Course Title: Human Relations & Professional Skills Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful and effective in the workplace. In addition to effectively contributing to a team while working with a diverse population, topics include: understanding human behavior, personal qualities of success, emotional intelligence, communication, workplace etiquette, conflict resolution, self-esteem, and goal setting.
Course Subject: BUS
Course Number: 1220
Course Title: Effective Supervision Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful when supervising and collaborating with others. Students will apply and develop skills in management functions, decision making, time management, communications, conflict resolution, leadership, quality improvement, motivation and personnel development.BUS 1100 or BUS 1110 or business background recommended
Course Title: Effective Supervision Goal Areas: n/a Credits: 3
Course Description: This course focuses on the skills necessary to be successful when supervising and collaborating with others. Students will apply and develop skills in management functions, decision making, time management, communications, conflict resolution, leadership, quality improvement, motivation and personnel development.BUS 1100 or BUS 1110 or business background recommended
Course Subject: ACCT
Course Number: 2111
Course Title: Financial Accounting Goal Areas: n/a Credits: 4
Course Description: This course is a study of the accounting principles and concepts used to understand and develop financial statements. Topics include accruals and deferrals, revenues, expenses, assets, liabilities, equities, and cash flows. The course will analyze current industry financial statements from the point of view of investors and creditors for profitability, liquidity and risk.
Course Title: Financial Accounting Goal Areas: n/a Credits: 4
Course Description: This course is a study of the accounting principles and concepts used to understand and develop financial statements. Topics include accruals and deferrals, revenues, expenses, assets, liabilities, equities, and cash flows. The course will analyze current industry financial statements from the point of view of investors and creditors for profitability, liquidity and risk.
Course Subject: BUS
Course Number: 2600
Course Title: Principles of Marketing Goal Areas: n/a Credits: 3
Course Description: This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
Course Title: Principles of Marketing Goal Areas: n/a Credits: 3
Course Description: This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| BUS 1300 | Legal Environment of Business | View-BUS 1300 | n/a | 3 |
| BUS 1610 | Consumer Behavior | View-BUS 1610 | n/a | 4 |
| BUS 1620 | Advertising and Sales Promotion | View-BUS 1620 | n/a | 3 |
| BUS 1630 | Professional Sales and Management | View-BUS 1630 | n/a | 4 |
| BUS 1810 | Entrepreneurship | View-BUS 1810 | n/a | 4 |
| BUS 2200 | Principles of Management | View-BUS 2200 | n/a | 3 |
Course Subject: BUS
Course Number: 1300
Course Title: Legal Environment of Business Goal Areas: n/a Credits: 3
Course Description: Students will study the basic principles of law and the societal forces which influence the development of these principles. Topics include legal procedure, court structure, ethics, international law, constitutional law, administrative law, contracts, sales, torts, business entities, business regulation, and consumer protection. The focus of the course is on business entities, their employees and customers.
Course Title: Legal Environment of Business Goal Areas: n/a Credits: 3
Course Description: Students will study the basic principles of law and the societal forces which influence the development of these principles. Topics include legal procedure, court structure, ethics, international law, constitutional law, administrative law, contracts, sales, torts, business entities, business regulation, and consumer protection. The focus of the course is on business entities, their employees and customers.
Course Subject: BUS
Course Number: 1610
Course Title: Consumer Behavior Goal Areas: n/a Credits: 4
Course Description: This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized.
Course Title: Consumer Behavior Goal Areas: n/a Credits: 4
Course Description: This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized.
Course Subject: BUS
Course Number: 1620
Course Title: Advertising and Sales Promotion Goal Areas: n/a Credits: 3
Course Description: This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans.NOTE: Bus 1600 recommended
Course Title: Advertising and Sales Promotion Goal Areas: n/a Credits: 3
Course Description: This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans.NOTE: Bus 1600 recommended
Course Subject: BUS
Course Number: 1630
Course Title: Professional Sales and Management Goal Areas: n/a Credits: 4
Course Description: This course provides an introduction to the principles and practices of professional selling and sales management. Topics will include the steps of the sale; customer service; principles, issues and problems associated with managing a sales force; and ethics in selling. Problem solving techniques, monitoring of sales performance and sales simulations are examined. Bus 1600 recommended
Course Title: Professional Sales and Management Goal Areas: n/a Credits: 4
Course Description: This course provides an introduction to the principles and practices of professional selling and sales management. Topics will include the steps of the sale; customer service; principles, issues and problems associated with managing a sales force; and ethics in selling. Problem solving techniques, monitoring of sales performance and sales simulations are examined. Bus 1600 recommended
Course Subject: BUS
Course Number: 1810
Course Title: Entrepreneurship Goal Areas: n/a Credits: 4
Course Description: In this course you will learn the process of launching a new business venture from an original or innovative idea. The focus will be on the stages of development of the new venture including research, planning, feasibility analysis, capitalization and management. Students will learn how to use resources to start and operate a small business. BUS 1200/2200: Principles of Management, BUS 1600/2600: Principles of Marketing and ACCT 2111: Financial Accounting are recommended to be taken before taking Entrepreneurship.
Course Title: Entrepreneurship Goal Areas: n/a Credits: 4
Course Description: In this course you will learn the process of launching a new business venture from an original or innovative idea. The focus will be on the stages of development of the new venture including research, planning, feasibility analysis, capitalization and management. Students will learn how to use resources to start and operate a small business. BUS 1200/2200: Principles of Management, BUS 1600/2600: Principles of Marketing and ACCT 2111: Financial Accounting are recommended to be taken before taking Entrepreneurship.
Course Subject: BUS
Course Number: 2200
Course Title: Principles of Management Goal Areas: n/a Credits: 3
Course Description: This course is an introduction to the functions of management: planning, organizing, directing, and controlling. The course explores how each of the management functions are implemented to impact organizational efficiency and effectiveness. Local, national, and global environments are presented as strategic factors to be understood by contemporary managers. The importance of managing competitively and intelligently within a diverse environment is stressed. Situational cases are completed to reinforce decision-making in each of the function areas.
Course Title: Principles of Management Goal Areas: n/a Credits: 3
Course Description: This course is an introduction to the functions of management: planning, organizing, directing, and controlling. The course explores how each of the management functions are implemented to impact organizational efficiency and effectiveness. Local, national, and global environments are presented as strategic factors to be understood by contemporary managers. The importance of managing competitively and intelligently within a diverse environment is stressed. Situational cases are completed to reinforce decision-making in each of the function areas.
| Course Code | Title | Course Outlines | Goal Areas | Credits |
|---|---|---|---|---|
| COMM 1010 | Fundamentals of Public Speaking | View-COMM 1010 | n/a | 3 |
| ECON 1060 | Principles of Macroeconomics | View-ECON 1060 | n/a | 3 |
| ECON 1070 | Principles of Microeconomics | View-ECON 1070 | n/a | 3 |
| ENGL 1202 | College Writing II | View-ENGL 1202 | n/a | 2 |
| College Writitng I | ||||
| ENGL 1200 | Gateway College Writing or | View-ENGL 1200 | n/a | 4 |
| ENGL 1201 | College Writing I | View-ENGL 1201 | n/a | 4 |
Course Subject: COMM
Course Number: 1010
Course Title: Fundamentals of Public Speaking Goal Areas: 01 Credits: 3
Course Description: This course provides instruction and practical experience in the basics of public speaking. This course has a performance component: students are expected to create and deliver informative, persuasive and other types of speeches.
Course Title: Fundamentals of Public Speaking Goal Areas: 01 Credits: 3
Course Description: This course provides instruction and practical experience in the basics of public speaking. This course has a performance component: students are expected to create and deliver informative, persuasive and other types of speeches.
Course Subject: ECON
Course Number: 1060
Course Title: Principles of Macroeconomics Goal Areas: 05,08 Credits: 3
Course Description: This course covers mainstream theories, the economy's recent performance, national income and output levels, money and the banking system, inflation and unemployment, fiscal and monetary policies, economic growth, and international trade.
Course Title: Principles of Macroeconomics Goal Areas: 05,08 Credits: 3
Course Description: This course covers mainstream theories, the economy's recent performance, national income and output levels, money and the banking system, inflation and unemployment, fiscal and monetary policies, economic growth, and international trade.
Course Subject: ECON
Course Number: 1070
Course Title: Principles of Microeconomics Goal Areas: 05 Credits: 3
Course Description: This course covers theories of consumer and producer behavior as well as market structure, the role of government in the economy, distribution of income, externalities, and taxes.
Course Title: Principles of Microeconomics Goal Areas: 05 Credits: 3
Course Description: This course covers theories of consumer and producer behavior as well as market structure, the role of government in the economy, distribution of income, externalities, and taxes.
Course Subject: ENGL
Course Number: 1200
Course Title: Gateway College Writing Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Title: Gateway College Writing Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Subject: ENGL
Course Number: 1201
Course Title: College Writing I Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Title: College Writing I Goal Areas: 01 Credits: 4
Course Description: This class provides extended practice in critical reading, writing, and thinking skills. Students will develop an effective writing process and work to achieve college-level competence in reading and responding to texts, visuals, events, and ideas in a variety of written formats, with an emphasis on the academic essay. Audience awareness, interpretation and analysis, logical reasoning, and persuasive and argumentative skills will be developed. MLA style documentation of primary sources will be included.
Course Subject: ENGL
Course Number: 1202
Course Title: College Writing II Goal Areas: 01,02 Credits: 2
Course Description: This class focuses on the research process, textual analysis of primary and secondary sources, rhetorical strategies for argument and persuasion, and successful integration of sources into a longer academic paper utilizing MLA (or other, as appropriate) documentation format. The class may be disciplinary, interdisciplinary, or topical in content, as noted on the class registration site.
Course Title: College Writing II Goal Areas: 01,02 Credits: 2
Course Description: This class focuses on the research process, textual analysis of primary and secondary sources, rhetorical strategies for argument and persuasion, and successful integration of sources into a longer academic paper utilizing MLA (or other, as appropriate) documentation format. The class may be disciplinary, interdisciplinary, or topical in content, as noted on the class registration site.
MnTC Electives from at least 2 of the following MnTC Goal Areas- 2, 3, 4, 6, 7, 9, and/or 10: ANTH1020(3), ANTH1130(3), ANTH1140(3), ARBC1030(3), ART1010(1), ART1020(1), ART1040(3), ART1050(3), ART1101(3), ART1102(3), ART1160(3), ART1170(3), ART1270(3), ART1301(3), ART1302(3), ART1310(3), ART1320(3), ART1340(3), ART1341(3), ART1361(3), ART1362(3), ART1401(3), ART1402(3), ART1550(3), ART1601(3), ART1602(3), ART1650(3), ART1770(3), ART1810(1), ART1820(2), ART2180(3), ART2190(3), ART2300(2), ART2611(3), ART2612(3), ART2640(3), ART2740(1), ART2750(1), ART2780(1), ART2781(1), ART2782(1), ART2800(1), ART2820(1), ART2860(1), ART2900(1), ART2970(1), ASL1300(3), BIOL1000(4), BIOL1001(4), BIOL1002(4), BIOL1030(4), BIOL1101(4), BIOL1102(4), BIOL1120(3), BIOL1130(4), BIOL1140(4), BIOL1160(4), BIOL1200(4), BIOL1350(3), BIOL1360(4), BIOL1600(1), BIOL1610(1), BIOL1650(1), BIOL2020(4), BIOL2030(4), BIOL2100(4), BIOL2111(4), BIOL2112(4), BIOL2360(4), CHEM1000(4), CHEM1010(4), CHEM1030(4), CHEM1061(4), CHEM1062(4), COMM1110(3), COMM1310(3), COMM1550(3), COMM1610(3), COMM1810(3),COMM2610(3), ECON1050(3), ENGL1150(3), ENGL1250(2), ENGL1400(3), ENGL1450(3), ENGL1900(3), ENGL1950(3), ENGL2010(3), ENGL2020(3), ENGL2030(3), ENGL2150(3), ENGL2250(3), ENGL2270(3), ENGL2300(3), ENGL2310(3), ENGL2320(3), ENGL2330(3), ENGL2340(3), ENGL2350(3), ENGL2360(3), ENGL2370(3), ENGL2380(3), ENGL2390(3), ENGL2410(3), ENGL2450(3), ENGL2460(3), ENGL2540(3), ENGL2550(3), ENGL2560(3), ENGL2570(3), ENGL2580(3), ENGL2590(3), ENGL2900(3), ENGL2950(3), GCST1030(3), GCST1040(3), GCST1210(3), GCST1211(3), GCST1212(3), GCST1213(3), GCST1220(2), GCST1301(3), GCST1320(3), GCST1501(3), GCST1502(3), GCST1503(3), GCST1504(3), GCST1505(3), GCST1700(3), GCST1964(4), GCST1978(3), GCST2250(3), GCST2410(3), GEOG1000(2), GEOG1010(3), GEOG1040(3), GEOG1190(3), GEOL1010(2), GEOL1020(2), GEOL1030(2), GEOL1040(2), GEOL1110(4), GEOL1120(4), GEOL1130(4), GEOL1150(4), GEOL1160(4), GEOL1850(3), GEOL1851(1), GERM1030(3), GWS1501(3), GWS1502(3), GWS1503(3), GWS1504(3), GWS 1505(3), HIST1200(3), HIST1210(3), HIST1220(3), HIST1230(3), HIST1240(3), HIST1270(3), HIST1700(3), HIST2600(3), HIST2700(3), INTD1030(3), INTD1040(3), INTD1210(3), INTD1211(3), INTD1212(3), MATH1010(3), MATH1031(3), MATH1032(3), MATH1080(3), MATH1090(4), MATH1130(3), MATH1140(3), MATH1150(3), MATH1160(4), MATH1170(4), MATH1180(5), MATH1190(5), MATH1200(3), MATH1221(5), MATH1222(5), MATH2010(3), MATH2220(5), MATH2300(4), MATH2400(4), MUSC1130(1), MUSC1160(1), MUSC1170(1), MUSC1180(1), MUSC1200(3), MUSC1220(3), MUSC1241(3), MUSC1242(3), MUSC1300(3), MUSC1320(1), MUSC1350(3), MUSC1370(3), MUSC1500(2), MUSC1501(2), MUSC1502(2), MUSC1510(1), MUSC1560(1), MUSC1600(2), MUSC1610(1), MUSC1800(2), MUSC1801(2), MUSC1802(2), MUSC1810(1), MUSC1830(1), MUSC1850(1), MUSC1860(1), MUSC1870(1), MUSC2010(2), MUSC2170(3), MUSC2180(3), MUSC2241(3), MUSC2242(3), MUSC2970(1), NSCI1000(4), NSCI1010(1), NSCI1020(1), NSCI1030(1), NSCI1050(4), NSCI1060(3), NSCI1061(1), NSCI1070(3), NSCI1071(1), NSCI1110(4), NSCI1120(4), PHIL1010(3), PHIL1020(3), PHIL1030(3), PHIL1040(3), PHIL1050(3), PHIL1060(3), PHIL1070(3), PHIL1080(3), PHIL1110(3), PHIL1120(3), PHIL1200(3), PHIL1210(3), PHIL1220(3), PHIL1230(3), PHYS1000(4), PHYS1030(4), PHYS1050(4), PHYS1060(3), PHYS1061(1), PHYS1070(3), PHYS1071(1), PHYS1120(4), PHYS1140(3), PHYS1201(5), PHYS1202(5), PHYS1231(4), PHYS1232(4), PHYS1400(3), PHYS1410(1), PHYS1450(3), PHYS1460(1), PHYS1601(5), PHYS1602(5), POLS1100(3), POLS1140(3), PSYC1165(3), PSYC1170(3), PSYC1220(3), PSYC2110(3), PSYC2340(3), SOC1110(3), SOC1130(3), SOC2110(3), SOC2210(3), SPAN1030(3), SPAN2201(5), SPAN2202(5), TFT1200(3), TFT1210(3), TFT1250(3), TFT1260(3), TFT1270(3), TFT1280(3), TFT1310(3), TFT1320(3), TFT1350(3), TFT1500(3), TFT1510(3), TFT1520(3), TFT1531(3), TFT1532(3), TFT1540(3), TFT1600(1), TFT1610(1), TFT2010(3), TFT2500(3), TFT2950(1)
(The MnTC Electives selected must total a minimum of 5 credits.): AMST1010(3), AMST1020(3), AMST2210(3), AMST2220(3), ANTH1010(3), ANTH1020(3), ANTH1130(3), ANTH1140(3), ARBC1030(3), ARBC1101(4), ARBC1102(4), ARBC2201(4), ART1010(3), ART1020(3), ART1040(3), ART1050(3), ART1101(3), ART1102(3), ART1160(3), ART1170(3), ART1270(3), ART1301(3), ART1302(3), ART1310(3), ART1320(3), ART1340(3), ART1341(3), ART1361(3), ART1362(3), ART1401(3), ART1402(3), ART1550(3), ART1601(3), ART1602(3), ART1650(3), ART1770(3), ART1810(1), ART1820(2), ART2180(3), ART2190(3), ART2300(2), ART2611(3), ART2612(3), ART2640(3), ART2740(1), ART2750(1), ART2780(1), ART2781(1), ART2782(1), ART2800(1), ART2820(1), ART2860(1), ART2900(1), ART2970(1), ASL1101(4), ASL1102(4), ASL1300(3), ASL2201(4), ASL2202(4), BIOL1000(4), BIOL1001(4), BIOL1002(4), BIOL1030(4), BIOL1101(4), BIOL1102(4), BIOL1120(3), BIOL1130(4), BIOL1140(4), BIOL1160(4), BIOL1200(4), BIOL1350(3), BIOL1360(4), BIOL1600(1), BIOL1610(1), BIOL1650(1), BIOL2020(4), BIOL2030(4), BIOL2100(4), BIOL2111(4), BIOL2112(4), BIOL2360(4), CHEM1000(4), CHEM1010(4), CHEM1030(4), CHEM1061(4), CHEM1062(4), COMM1010(3), COMM1110(3), COMM1210(3), COMM1310(3), COMM1410(3), COMM1510(3), COMM1550 (3), COMM1610(3), COMM1710(3), COMM1810(3), COMM1910(3), COMM2610(3), ECON1050(3), ECON1060(3), ECON1070(3), ENGL1111(3), ENGL1112(3), ENGL1150(3), ENGL1200(4), ENGL1201(4), ENGL1202(2), ENGL1250(2), ENGL1400(3), ENGL1450(3), ENGL1900(3), ENGL1950(3), ENGL2010(3), ENGL2020(3), ENGL2030(3), ENGL2150(3), ENGL2250(3), ENGL2270(3), ENGL2300(3), ENGL2310(3), ENGL2320(3), ENGL2330(3), ENGL2340(3), ENGL2350(3), ENGL2360(3), ENGL2370(3), ENGL2380(3), ENGL2390(3), ENGL2410(3), ENGL2450(3), ENGL2460(3), ENGL2540(3), ENGL2550(3), ENGL2560(3), ENGL2570(3), ENGL2580(3), ENGL2590(3), ENGL2900(3), ENGL2950(3), GCST1030(3), GCST1040(3), GCST1210(3), GCST1211(3), GCST1212(3), GCST1213(3), GCST1220(2), GCST1301(3), GCST1320(3), GCST1501(3), GCST1502, GCST1503(3), GCST1504(3), GCST1501(3), GCST1700(3), GCST1978(3), GCST1964(4), GCST2250(3), GCST2510(3), GEOG1000(2), GEOG1010(3), GEOG1040(3), GEOG1100(3), GEOG1190(3), GEOL1010(2), GEOL1020(2), GEOL1030(2), GEOL1040(2), GEOL1110(4), GEOL1120(4), GEOL1130(4), GEOL1150(4), GEOL1160(4), GEOL1850(3), GEOL1851(1), GERM1030(3), GWS1501(3), GWS1502(3), GWS1503(3), GWS1504(3), GWS1505(3), HIST1010(3), HIST1020(3), HIST1030(3), HIST1110(3), HIST1120(3), HIST1130(3), HIST1140(3), HIST1200(3), HIST1210(3), HIST1220(3), HIST1230(3), HIST1240(3), HIST1270(3), HIST1700(3), HIST1800(3), HIST1900(1), HIST2500(3), HIST2600(3), HIST2700(3), HUM1210(3), INTD1030(3), INTD1040(3), INTD1210(3), INTD1211(3), INTD1212(3), MATH1010(3), MATH1031(3), MATH1032(3), MATH1080(3), MATH1090(4), MATH1130(3), MATH1140(3), MATH1150(3), MATH1160(4), MATH1170(4), MATH1180(5), MATH1190(5), MATH1200(3), MATH1221(5), MATH1222(5), MATH2010(3), MATH2220(5), MATH2300(4), MATH2400(4), MUSC1130(1), MUSC1160(1), MUSC1170(1), MUSC1180(1), MUSC1200(3), MUSC1220(3), MUSC1241(3), MUSC1242(3), MUSC1300(3), MUSC1320(1), MUSC1350(3), MUSC1370(3), MUSC1500(2), MUSC1501(2), MUSC1502(2), MUSC1510(1), MUSC1560(1), MUSC1600(2), MUSC1610(1), MUSC1800(2), MUSC1801(2), MUSC1802(2), MUSC1810(1), MUSC1830(1), MUSC1850(1), MUSC1860(1), MUSC1870(1), MUSC2010(2), MUSC2170(3), MUSC2180(3), MUSC2241(3), MUSC2242(3), MUSC2970(1), NSCI1000(4), NSCI1010(1), NSCI1020(1), NSCI1030(1), NSCI1050(4), NSCI1060(3), NSCI1061(1), NSCI1070(3), NSCI1071(1), NSCI1110(4), NSCI1120(4), PHIL1010(3), PHIL1020(3), PHIL1030(3), PHIL1040(3), PHIL1050(3), PHIL1060(3), PHIL1070(3), PHIL1080(3), PHIL1110(3), PHIL1120(3), PHIL1200(3), PHIL1210(3), PHIL1220(3), PHIL1230(3), PHYS1000(4), PHYS1030(4), PHYS1050(4), PHYS1060(3), PHYS1061(1), PHYS1070(3), PHYS1071(1), PHYS1120(4), PHYS1140(3), PHYS1201(5), PHYS1202(5), PHYS1231(4), PHYS1232(4), PHYS1400(3), PHYS1410(1), PHYS1450(3), PHYS1460(1), PHYS1601(5), PHYS1602(5), POLS1100(3), POLS1140(3), POLS1600(3), POLS1700(3), POLS2130(3), PSYC1110(3), PSYC1150(3), PSYC1160(4), PSYC1165(3), PSYC1170(3), PSYC1210(3), PSYC1220(3), PSYC1250(4), PSYC2110(3), PSYC2320(3), PSYC2330(3), PSYC2340(3), PSYC2350(3), SOC1110(3), SOC1130(3), SOC1710(3), SOC1750(3), SOC2110(3), SOC2200(3), SOC2210(3), SOC2410(3), SOC2730(3), SPAN1030(3), SPAN1101(5), SPAN1102(5), SPAN2201(5), SPAN2202(5), SOC2750(3), TFT1200(3), TFT1210(3), TFT1250(3), TFT1260(3), TFT1270(3), TFT1280(3), TFT1310(3), TFT1320(3), TFT1350(3), TFT1500(3), TFT1510(3), TFT1520(3), TFT1531(3), TFT1532(3), TFT1540(3), TFT1600(1), TFT1610(1), TFT1710(3), TFT2010(3), TFT2500(3), TFT2950(1), WOST0101(4), WOST0999(3), WOST1110(3)
| 15 Credits must be earned at NHCC |
| Total Credits Required | 60 |
Knowledge of Human Cultures and the Physical and Natural World, focused by:
- Describe the major functional areas of American businesses and the global aspects and legal and ethical responsibility of businesses operating profitably in a changing world.
- Describe supervisory issues in planning, human resources, team building, and motivation and apply basic supervisory concepts to develop proactive solutions.
Intellectual and Practical Skills, focused by:
- Apply effective listening, written, verbal, persuasive and nonverbal communication appropriate to professional situations locally and globally.
- Effectively use prevalent business software and technology to access information and solve basic business tasks.
- Use quantitative analysis of financial information and accounting concepts to interpret information.
- Apply legal principles to problems commonly experienced in the business world.
- Prepare quantitative and qualitative market research within the scope of consumer behavior
- Analyze marketing communication situations and develop promotional strategic solutions.
Personal and Social Responsibility and Engagement, focused by:
- Identify and appreciate differences in personality, differences in communication styles and diversity in general and demonstrate behavior that respects those differences.
Integrative and Applied Learning, including:
- Develop a managerial strategic plan that includes critical elements of planning, organizing, leading, and controlling.
- Illustrate the marketing concept through the completion of a comprehensive marketing plan.
- Production of a comprehensive sales plan that reflects specific sales concepts and tactics.
- Production of a business model and business plan.
2022-2023
The Associate of Applied Science in Marketing is designed for students interested in professional sales, marketing, or marketing research careers. Opportunities exist in a variety of firms including wholesale, industrial, service organizations, and manufacturers. The courses from this program are delivered in the classroom and/or online.
Information on careers, including salary and employment outlook data, is available on the iseek and Bureau of Labor Statistics websites: www.iseek.org and www.bls.gov.
The Associate in Applied Science (A.A.S.) degree is intended for those students who plan to use the competence gained through their degree for immediate employment or enhancing current career skills. The A.A.S. degree includes a minimum of 20 semester credits in general education selected from at least three of the ten goal areas of the Minnesota Transfer Curriculum (MnTC). The MnTC courses within the A.A.S. programs transfer to any Minnesota State College or University. Many of the A.A.S. degree programs have articulation agreements with fouryear institutions for transfer of the program.
A student shall:
- Earn a minimum of 6071 semester credits as required in the program with a grade point average of 2.00 (C) or above in courses taken at North Hennepin Community College. Specific programs may have additional requirements or a higher minimum grade point average.
- Earn a minimum of 15 semester credits at North Hennepin Community College.
- Earn 20 credits in at least 3 MnTC goal areas
Completion of an A.A.S. degree fulfills the Goal Area 2 requirement of the Minnesota Transfer Curriculum (MnTC).
Developmental Courses
Some students may need preparatory course(s) in Math and/or English. Courses numbered below 1000 will not apply toward a degree.
Equal Opportunity Employer and Disability Access Information
North Hennepin Community College is a member of Minnesota State Colleges and Universities system and an equal opportunity employer and educator. This document is available in alternative formats to individuals with disabilities by calling 7634930555 or through the Minnesota Relay Service at 18006273529.
The Associate in Applied Science (A.A.S.) degree is intended for those students who plan to use the competence gained through their degree for immediate employment or enhancing current career skills. The A.A.S. degree includes a minimum of 20 semester credits in general education selected from at least three of the ten goal areas of the Minnesota Transfer Curriculum (MnTC). The MnTC courses within the A.A.S. programs transfer to any Minnesota State College or University. Many of the A.A.S. degree programs have articulation agreements with fouryear institutions for transfer of the program.
A student shall:
- Earn a minimum of 6071 semester credits as required in the program with a grade point average of 2.00 (C) or above in courses taken at North Hennepin Community College. Specific programs may have additional requirements or a higher minimum grade point average.
- Earn a minimum of 15 semester credits at North Hennepin Community College.
- Earn 20 credits in at least 3 MnTC goal areas
Completion of an A.A.S. degree fulfills the Goal Area 2 requirement of the Minnesota Transfer Curriculum (MnTC).
Developmental Courses
Some students may need preparatory course(s) in Math and/or English. Courses numbered below 1000 will not apply toward a degree.
Equal Opportunity Employer and Disability Access Information
North Hennepin Community College is a member of Minnesota State Colleges and Universities system and an equal opportunity employer and educator. This document is available in alternative formats to individuals with disabilities by calling 7634930555 or through the Minnesota Relay Service at 18006273529.
North Hennepin Community College is accredited by the:
Higher Learning Commission of the North Central Association of Colleges and Schools
30 N. LaSalle Street, Suite 2400
Chicago, IL 60602-2504
1-800-621-7440
Higher Learning Commission of the North Central Association of Colleges and Schools
30 N. LaSalle Street, Suite 2400
Chicago, IL 60602-2504
1-800-621-7440
Get Started
If you're ready to get started, apply to NHCC. If you'd like to learn more, you can visit campus or request information.
