Why Graphic Design Is Still a Great Career Choice
In a world that runs on visuals; social media, branding, marketing, and digital storytelling, graphic design remains one of the most in-demand creative fields. Whether you want to design logos, websites, or digital campaigns, a strong foundation in design can open the door to exciting and flexible career opportunities.
Career Paths in Graphic Design
Graphic design careers go far beyond logos and posters. Here are some of the most common paths designers take and what each one involves:
1. Graphic Designer (Visual Designer)
Designers create the visuals that communicate a message: ads, posters, logos, social media graphics, and more.
Education: Often a bachelor’s degree or associate degree in graphic design or visual communication.
Source: U.S. Bureau of Labor Statistics
2. Art Director / Creative Director
Art Directors oversee the overall visual direction of projects. They lead teams of designers and ensure brand consistency.
Education: Bachelor’s degree + several years of design experience.
3. Web / UI / UX Designer
Design user-friendly websites and digital interfaces. You’ll create layouts, interactive elements, and test usability.
Education: Design degree or equivalent portfolio, plus familiarity with UX principles and tools like Figma or Adobe XD.
4. Motion Graphics Designer / Illustrator
Bring visuals to life with animation, illustration, or video. These roles are common in advertising, film, and digital media.
Education: Bachelor’s or associate degree, plus strong creative and technical skills.
5. Production Artist / Prepress Technician
Finalize designs for print or digital production, prepare files, manage colors, and ensure technical accuracy.
Education: Certificate or associate degree with technical training.
6. Freelance Designer
Many graphic designers work independently, building a client base and managing their own creative business.
Education: Strong portfolio and self-management skills are key.
How Much Do Graphic Designers Earn?
According to multiple industry sources, here’s what you can expect to earn in the U.S.:
- Median annual wage: $61,300 (U.S. Bureau of Labor Statistics, 2024) BLS Source
- Typical range: $50,000–$80,000 depending on experience and location Glassdoor Salaries
- Graphic Designer in Minneapolis salary range: $55,640 - $85,065 Robert Half Salary Guide
- Art Directors / UX Designers: $80,000–$110,000+ potential
- Entry-level designers: Around $40,000–$50,000 Indeed Salary Data
Salaries tend to rise significantly for designers who specialize in branding, motion design, or user experience (UX).
Education & Skills You’ll Need
Education
Most graphic design jobs require a degree in graphic design, visual communication, or a related field.
However, some entry-level or freelance roles focus more on portfolio strength than formal education.
A great pathway: Start with an associate degree in Graphic Design at a community college like North Hennepin, then transfer to a university to complete your bachelor’s degree. You’ll save thousands on tuition at NHCC and build professional design experience early on.
Key Skills to Develop
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Typography and layout
- Color theory and visual hierarchy
- Branding and marketing principles
- Digital design tools (Figma, XD, Canva)
- Communication and collaboration
- For web: HTML/CSS basics and UX fundamentals
- For motion: Animation and video editing
Job Outlook for Designers
The U.S. Bureau of Labor Statistics projects about 2% job growth from 2024–2034 for graphic designers. While traditional print design is slowing, digital, web, and motion design are growing rapidly.
New technologies like AI and automation are changing how designers work, but creativity, storytelling, and human connection will always be in demand.
Is Graphic Design a Good Career in 2025?
If you enjoy creative problem-solving, visual storytelling, and working with technology, then yes, graphic design is an excellent career path. It offers flexibility, freelance potential, and opportunities across almost every industry.
With a community college start, you can gain experience through hands-on learning, build your portfolio, and save thousands on tuition if you decide to transfer to a bachelor's program.
Ready to Start Your Design Journey?
Explore the Graphic Design program at North Hennepin Community College.